Introduction
Fashion brands pivoted toward sustainability in 2021, reducing environmental impact through ethical sourcing and waste reduction.
👕 Eco-Friendly Initiatives
- Recycled Fabrics: Brands use ocean plastic and organic cotton.
- Waterless Dyeing Technology: Cuts textile industry water use by 90%.
- Rental & Resale Fashion: Second-hand clothing reduces production waste.
🚀 Consumer Shift
Over 60% of global consumers preferred sustainable brands, forcing the industry to rethink fast fashion.
